Portfolio

12o6Magazine

March 2022, Freelance, New York, United States

Editorial Design & Production

Participation:

- Idea development

- Content Selection

- Layout/ Graphic Design

- Physical Production

PXMart

July 2023, Ogilvy, Taipei, Taiwan

Hungry Ghost Festival Advertisement + Campaign (3 x 30 sec PXMart Advertisement)

Participation:

- Idea development

- Storyboard

- Develop ad concept visuals

- Commercial dialogue and messaging

- Ensure smooth execution of the shoot and adherence to the plan

Chapter One: The Bullies

After bullying a classmate in the restroom, three high school girls casually chat about her as they walk back to class. As they take out their lipsticks to touch up their makeup, an unseen force seizes control of their hands, smearing lipstick chaotically across their faces. As the camera pulls back, it reveals a vengeful spirit manipulating them—delivering its eerie punishment for their cruelty.

Chapter Two: The Cheat

A young couple enjoys a date at a restaurant, the man playfully flirting with his date before excusing himself to use the restroom. Once inside, he secretly calls his wife, assuring her he’ll be home late due to work. But he’s not alone—a spirit looms behind him, aware of his deception. As punishment, she cracks open the earth beneath him, carving a direct path to the spirit realm—his bittersweet fate.

Chapter Three: The Scammer

A scammer sweet-talks an elderly woman over the phone, assuring her that the jade she’s buying is certified by NASA and the White House. Urging her to transfer the money quickly, he wraps up his scheme and steps into an elevator, ready to call it a day. Just before the doors close, a silent elevator attendant appears, her back turned to him. She unlocks a hidden panel and presses B18—the 18th level of hell. Oblivious, the scammer suddenly feels the elevator plummet. When the doors slide open, he has reached his final destination.

Singleton

December 2023, Ogilvy, Taipei, Taiwan

Singleton Whiskey Lunar New Year Campaign (30 sec)

Participation:

- Idea development

- Storyboard

- Develop ad concept visuals

- Commercial dialogue and messaging

- Ensure smooth execution of the shoot and adherence to the plan

The Singleton - Aged 13 Years Golden Essence

This specific campaign highlights the brand's commitment to craftsmanship and quality. It emphasizes the whisky's rich flavor profile, achieved through meticulous aging and blending processes. The ad also showcases the whisky's versatility, showing potentials of enjoyment in various settings and occasions. A new setting is planned according to each opening of the packaging, inviting audiences to emerge in the new year's richness in joy and happiness. Lastly, the ad and packaging calls to the tradition of enjoying fireworks, signifying new beginnings and a fulfilling start to a new year.

Coffee Table

March, 2021, Freelance, New York, United States

Poster Design, Booklet Design

Participation:

- Poster Design

- Booklet Design

- Physical Production

Posters:

16.5 x 23.4 in/ 11 x 17 in

Booklet:

8.5 x 6 in

InkJet, Saddle Stitched

Coca Cola

November 2023, Ogilvy, Taipei, Taiwan

Social Media Posts

Participation:

- Idea Development

- Campaign Design

- Image Editing

- Instagram Post Design

Measurements:

1280 x 1280 px

333

April 2022, Personal Project, New York, United States

Paper Media Production/ Game Design

Participation:

- Idea development

- Layout/ Graphic/ Packaging Design

- Physical Production

Designed to encourage a playful and engaging form of manipulating typography, and finding typographic perspective through a 3-dimentional environment.

Imagine: being able to bring typography to life in three dimensions, where space, environment, materiality, and perspective can be manipulated with your own hands.It is not just about arranging text on a flat surface anymore.

Beyond Grief

October 2024, Personal Project, New York, United States

Paper Media Production/ Game Design

Participation:

- Idea development

- Layout/ Graphic/ Packaging Design

- Physical Production

There are 5 stages to experiencing grief: denial, anger, bargaining, depression, and acceptance.

We know when it begins, but do we know when it comes to an end?

Beyond Grief takes inspiration from my many imaginations of my mother’s death, as well as what comes after. What happens when she is gone? We have always had a connection of enmeshment and ambivalence. Beneath all that happens - the image of a prideful family, are generations of secrets and unspoken words that has lost their weight and meaning. These words who have made home at the tip of my tongue will forever remain, while I battle to in debate wether to speak them or swallow them for good.